In one of your responses you said (paraphrasing) that it would be worse for an author to have a print run of 40k, vs having a sell thru of 40k (wasn't clear if you meant 40k out of 200k, meaning a 25% sell thru.) Which confuses me.
A friend of mine with a low print run on her first trio of s.t. books book but a fabulous sell-thru on all 3 is hitting a wall trying to sell elsewhere. Though her books' average initial sell thru was in the 65-70% range, because the print run was low (40k'ish) nobody else will touch her. And the explanation she has been getting is the high sell-thru doesn't outweigh the low print run.
Can you explain a little more about why it's better to sell 1 out of 3 books with a print run of 120k, rather than 2 out of 3 books with a print run of 40k?
Sell thru vs. print run
A friend of mine with a low print run on her first trio of s.t. books book but a fabulous sell-thru on all 3 is hitting a wall trying to sell elsewhere. Though her books' average initial sell thru was in the 65-70% range, because the print run was low (40k'ish) nobody else will touch her. And the explanation she has been getting is the high sell-thru doesn't outweigh the low print run.
Can you explain a little more about why it's better to sell 1 out of 3 books with a print run of 120k, rather than 2 out of 3 books with a print run of 40k?
Thanks, this has been fabulous!!
Leslie