I make a good living as a small press e/print author and I understood when I expanded into the NY market I might be taking a cut in pay on those books, at least initially, but I didn't understand why. Rather simplistically, my mind stuck on the formula of larger print run/sell thru equals larger sales. All things proportional, the larger print runs should make up for less percentage per book. After going through this a few times, I now understand why that's not true.

Thanks so much for explaining this.