I don't think I said that. I think what I said is:
+ A 40,000 copy print run isn't good if you're at a house chopping midlist authors (unless you are at a small press, in which case you are their bestseller),
+ but a 40,000 copy print run isn't that freaking bad, especially if you have a good sell through,
+ and a 40,000 copy sell through is pretty good unless you are printing 200,000 copies. If you are printing 200,000 copies, and selling 40,000 copies, your sell through is at 20%, and that sucks.
Re: Sell thru vs. print run
+ A 40,000 copy print run isn't good if you're at a house chopping midlist authors (unless you are at a small press, in which case you are their bestseller),
+ but a 40,000 copy print run isn't that freaking bad, especially if you have a good sell through,
+ and a 40,000 copy sell through is pretty good unless you are printing 200,000 copies. If you are printing 200,000 copies, and selling 40,000 copies, your sell through is at 20%, and that sucks.