>Note that every single bookselling outlet corporation must be offered the incremental coop. If we offer it to B&N, we also offer it to Your Mom's National Chain Bookstore. It has to do with monopoly laws, I think.
Uh...
Don't publishers sometimes agree contractually to give a distributor a price that is no higher than they give any other distributor (a so-called "Most Favoured Nation" clause)? Of course, I imagine that publishers wouldn't want to have a lot of distribution agreements with such clauses -- and certainly not all of them -- because even a handful would constitute price fixing, which is 100% the opposite of what antitrust law requires.
Of course I don't mean to suggest this is why your employer does it; I'm sure there plenty of other possible reasons. Fnord.
Maybe the "cooperative" nature of the advertising turns the tables somehow...
Antitrust issues
Uh...
Don't publishers sometimes agree contractually to give a distributor a price that is no higher than they give any other distributor (a so-called "Most Favoured Nation" clause)? Of course, I imagine that publishers wouldn't want to have a lot of distribution agreements with such clauses -- and certainly not all of them -- because even a handful would constitute price fixing, which is 100% the opposite of what antitrust law requires.
Of course I don't mean to suggest this is why your employer does it; I'm sure there plenty of other possible reasons. Fnord.
Maybe the "cooperative" nature of the advertising turns the tables somehow...
>Don't quote me on that.
Whoops... Too late. =)