I too thought the covers looked expensive - why not just run-on - but you're saying you printed 70,000!? shurely i misundertand. We get run-on covers free in modest amounts.
So, an academic publisher speaks:
1. your cover design/art costs 10x what ours do. But you did say your covers were a major factor in your sales, I know.
2. you pay published price royalties, not on % of money received by the publisher?
3. co-op - we don't have that in the UK, that I know of.
4. print 35,000 and sell 8,400 you're going to lose money - the sums above all become irrelevant!
Re: breaking down some line items
So, an academic publisher speaks:
1. your cover design/art costs 10x what ours do. But you did say your covers were a major factor in your sales, I know.
2. you pay published price royalties, not on % of money received by the publisher?
3. co-op - we don't have that in the UK, that I know of.
4. print 35,000 and sell 8,400 you're going to lose money - the sums above all become irrelevant!