P&Ls and how books make (or don't) money

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Profit & Loss/Profitability & Liability: How Books Make (or Don't Make!) Money

A basic outline of what happens when an editor buys a book and wants to publish it. This is very much a basic look at publishing and publishing finance, with some explanation of terms commonly used by the marketing and sales departments.

Comments

Re: Something that would be helpful

[deep-bluze.livejournal.com]

Okay....but what about the blurb question? In your scenario about the author of Crichton is an Idiot, you continually mention that said book has no blurbs as if this is meaningful...but how meaningful is it in the process? We are in a theoretical deal in your post where the book has already been bought by your theoretical editor, so in figuring the P&L what kind of weight to the blurbs carry?

D