"Are you sure they meant "Sweet Memories"? There's a candy shop near my house called "Sweet Adelle's" after the owner."

I think so. I don't think Memory is used as a name! (And "Sweet Memories" is a well known saying - perfect name for a Sweet Shop. There's an Indian Sweet centre in the Asian district of the city I live in called "Sweet Memories").

It's pretty common in the UK to see this sort of mistake.