True about the word count, although I rather like it, myself, because I make more $$/word on the shorter stories than I have on longer e-published works. The cutoff is about 28K, which isn't horribly low, but yeah, not novel-length. It's possible, too, to break up a novel-length work into pieces and publish them in serial form, if you're so inclined and that works for the piece, and then you've got a win-win.