I especially agree with #4. It's astonishing that publishers do so little to maximize sell-through. In fact, most incentives offered to booksellers -- including co-op -- are designed to get us to over-order. Sometimes, there's a good reason for that and sometimes you do get good results from this. But more often than not, the result is more waste.
More books would be profitable if each copy sold didn't have to bear the costs of two unsold.
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
Re: breaking down some line items
Date: 2006-04-27 12:33 pm (UTC)More books would be profitable if each copy sold didn't have to bear the costs of two unsold.
-- Jim