alg: (Default)
anna genoese ([personal profile] alg) wrote2006-04-20 02:05 pm

P&Ls and how books make (or don't) money

Profit & Loss/Profitability & Liability: How Books Make (or Don't Make!) Money

A basic outline of what happens when an editor buys a book and wants to publish it. This is very much a basic look at publishing and publishing finance, with some explanation of terms commonly used by the marketing and sales departments.

Re: Sell thru vs. print run

[identity profile] alg.livejournal.com 2006-04-20 10:46 pm (UTC)(link)
I don't think I said that. I think what I said is:

+ A 40,000 copy print run isn't good if you're at a house chopping midlist authors (unless you are at a small press, in which case you are their bestseller),

+ but a 40,000 copy print run isn't that freaking bad, especially if you have a good sell through,

+ and a 40,000 copy sell through is pretty good unless you are printing 200,000 copies. If you are printing 200,000 copies, and selling 40,000 copies, your sell through is at 20%, and that sucks.