P&Ls and how books make (or don't) money
Apr. 20th, 2006 02:05 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
algProfit & Loss/Profitability & Liability: How Books Make (or Don't Make!) Money
A basic outline of what happens when an editor buys a book and wants to publish it. This is very much a basic look at publishing and publishing finance, with some explanation of terms commonly used by the marketing and sales departments.
A basic outline of what happens when an editor buys a book and wants to publish it. This is very much a basic look at publishing and publishing finance, with some explanation of terms commonly used by the marketing and sales departments.
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Re: Sell thru vs. print run
Date: 2006-04-20 10:46 pm (UTC)+ A 40,000 copy print run isn't good if you're at a house chopping midlist authors (unless you are at a small press, in which case you are their bestseller),
+ but a 40,000 copy print run isn't that freaking bad, especially if you have a good sell through,
+ and a 40,000 copy sell through is pretty good unless you are printing 200,000 copies. If you are printing 200,000 copies, and selling 40,000 copies, your sell through is at 20%, and that sucks.