Does marketing really make that much of a difference in sales?
it depends on the book. Some books get a lot of marketing and publicity and still don't move. Some books don't get much at all, and still move. Some books, it works out even.
And, don't forget, marketing is different from publicity--marketing is trade-side; publicity is consumer-side.
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Date: 2006-06-05 10:37 pm (UTC)it depends on the book. Some books get a lot of marketing and publicity and still don't move. Some books don't get much at all, and still move. Some books, it works out even.
And, don't forget, marketing is different from publicity--marketing is trade-side; publicity is consumer-side.