P&Ls and how books make (or don't) money

[alg]

Profit & Loss/Profitability & Liability: How Books Make (or Don't Make!) Money

A basic outline of what happens when an editor buys a book and wants to publish it. This is very much a basic look at publishing and publishing finance, with some explanation of terms commonly used by the marketing and sales departments.

Comments

Re: Now I understand

[sarahmccarty.livejournal.com]

I know, but that's the hook. With so many variables, it could almost be a mental sport. Or the next mind game to sweep the nation....